New Perspectives on Critical Marketing and Consumer Society

New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.

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Author
Publisher Emerald Group Publishing
Release Date
ISBN 1839095547
Pages 252 pages
Rating 4/5 (42 users)

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