More Books:

Humor in Advertising
Language: en
Pages: 240
Authors: Charles S. Gulas
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: M.E. Sharpe

Humor in the Advertising Business
Language: en
Pages: 205
Authors: Fred K. Beard
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used
Humor in Advertising
Language: en
Pages: 250
Authors: Marc G. Weinberger
Categories: Business & Economics
Type: BOOK - Published: 2021-06-22 - Publisher: Routledge

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver
Advertising Management
Language: en
Pages: 452
Authors: C. L. Tyagi
Categories: Advertising
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On
Global Marketing and Advertising
Language: en
Pages: 416
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2013-08-27 - Publisher: SAGE Publications

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advert
From Faith to Fun
Language: en
Pages: 214
Authors: Russell Heddendorf
Categories: Religion
Type: BOOK - Published: 2009-02-26 - Publisher: ISD LLC

Abraham and Sarah were presented with a paradox when God told them they would have a son in their old age. Paradox in the Old Testament plays an important part
Translation, Humour and the Media
Language: en
Pages: 288
Authors: Delia Chiaro
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-09-23 - Publisher: Bloomsbury Publishing

Translation studies and humour studies are disciplines that have been long established but have seldom been looked at in conjunction. This volume looks at the i
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Language: en
Pages: 737
Authors: Ozturk, R. Gulay
Categories: Social Science
Type: BOOK - Published: 2014-06-30 - Publisher: IGI Global

"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, publ
Jack Benny and the Golden Age of American Radio Comedy
Language: en
Pages: 373
Authors: Kathryn Fuller-Seeley
Categories: Biography & Autobiography
Type: BOOK - Published: 2017-10-17 - Publisher: Univ of California Press

"Jack Benny became one of the most influential entertainers of the 20th century--by being the top radio comedian, when the comics ruled radio, and radio was the
The Pragmatics of Humour Across Discourse Domains
Language: en
Pages: 382
Authors: Marta Dynel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011 - Publisher: John Benjamins Publishing

Brings together a range of contributions on the linguistics of humour. This title elucidates the whole gamut of humorous forms and mechanisms, such as surrealis