Humor in Advertising

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advert

Abraham and Sarah were presented with a paradox when God told them they would have a son in their old age. Paradox in the Old Testament plays an important part

Translation studies and humour studies are disciplines that have been long established but have seldom been looked at in conjunction. This volume looks at the i

"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, publ

"Jack Benny became one of the most influential entertainers of the 20th century--by being the top radio comedian, when the comics ruled radio, and radio was the

Brings together a range of contributions on the linguistics of humour. This title elucidates the whole gamut of humorous forms and mechanisms, such as surrealis