Global Marketing and Advertising

Global Marketing and Advertising

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

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Author
Publisher SAGE
Release Date
ISBN 1412970415
Pages 323 pages
Rating 4/5 (19 users)

More Books:

Global Marketing and Advertising
Language: en
Pages: 323
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to
Global Marketing and Advertising
Language: en
Pages: 323
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to
Global Marketing and Advertising
Language: en
Pages: 528
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2021-09-22 - Publisher: SAGE

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg
Global Marketing
Language: en
Pages: 572
Authors: Kate Gillespie
Categories: Business & Economics
Type: BOOK - Published: 2015-07-03 - Publisher: Routledge

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other
Outlines and Highlights for Global Marketing and Advertising
Language: en
Pages: 96
Authors: Cram101 Textbook Reviews
Categories: Business & Economics
Type: BOOK - Published: 2010-12 - Publisher: Academic Internet Pub Incorporated

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS1
Global Marketing
Language: en
Pages: 714
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real
Strategic Global Marketing
Language: en
Pages: 254
Authors: Erdener Kaynak
Categories: Business & Economics
Type: BOOK - Published: 2021-08-30 - Publisher: Routledge

Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing
Ebook: Advertising and Promotion
Language: en
Pages:
Authors: Belch
Categories: Business & Economics
Type: BOOK - Published: 2014-09-16 - Publisher: McGraw Hill

Ebook: Advertising and Promotion
Global Marketing Management
Language: en
Pages: 578
Authors: Kiefer Lee
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most
Marketing Communications Management
Language: en
Pages: 480
Authors: Paul Copley
Categories: Business & Economics
Type: BOOK - Published: 2014-09-24 - Publisher: SAGE

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National