| Author | Batra |
| Publisher | Pearson Education India |
| Release Date | 2009 |
| ISBN | 9788177588507 |
| Pages | 768 pages |
| Rating | 4/5 (08 users) |
Advertising Management
More Books:
Language: en
Pages: 768
Pages: 768
Language: en
Pages: 440
Pages: 440
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On
Language: en
Pages: 288
Pages: 288
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising cou
Language: en
Pages: 362
Pages: 362
Language: en
Pages: 192
Pages: 192
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising
Language: en
Pages: 340
Pages: 340
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and contro
Language: en
Pages: 429
Pages: 429
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communi
Language: en
Pages: 504
Pages: 504
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how
Language: en
Pages: 202
Pages: 202
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape
Language: en
Pages: 260
Pages: 260
